The Story
When you have meetings with Milliman you can always be sure of one thing: you’re not the smartest person in the room. Their 1200 consultants’ work is comprised of compelling, topical stories in risk analysis, healthcare, mortgage banking, pension planning, and a dozen other areas at the leading edge of business. Once we got through studying, our challenge was to frame these stories to attract the attention of the target market, generally C-level executives.
The Work
Print advertising, short documentary films, online banners (simple and rich media), website
redesigns, trade show videos and complex product demos.
The campaign has galvanized a company-wide shift at Milliman, from modesty about their impressive work, to pride. On the outside, C-level audiences are taking notice, as they encounter one story after another across multiple media. Digital banners are outperforming industry averages by 60%. Time of average site visits has increased 50%. And a recent survey by CFO magazine indicates that our print ads have the highest reader recall scores in their category.
© 2011 School of Thought, LLC.