Here’s another project we recently wrapped up for iShares, that we thought might be of interest.

Pete Boland’s team needed a dramatic video to frame this year’s global iShares meeting, and they asked us to create a video, based on something that was done a few years back. Our team significantly re-edited the video, adding perhaps 40% new material as well as a entirely new soundtrack and voice over talent.

When we said it recently wrapped, we meant, recently—the West Coast meeting took place two days ago. And from what we understand, several of the senior iShares and BlackRock executive team members were very complimentary.

Nortel was in a rough spot when we started working with them. The company has lost its way to some degree, with the workforce distracted by numerous issues, the least of which was the fact that the stock was at its historic low.

In marketing, things were no less dire. The brand was no longer part of the networking conversation.

With this short film, featured prominently on the web as well as at trade shows, we attempted to get the brand back on the table, and re-establish their position as a tech leader. Obviously, the company’s issues were more than advertising could solve. But we certainly did our very best to get Nortel back into the consideration set.