Conventional wisdom says we’re crazy.

After all, we left good paying jobs—from places we could mention to Mom—to do this.

But we aren’t much for convention. Probably because we’ve spent years at conventional agencies. Where doing what we did last time was somehow acceptable. Where every meeting had ten or fifteen people, when a few would have sufficed. We were the few.

So we’ve taken the plunge. And we’re delighted to

say, we’ve discovered that a lot of people out there share our beliefs.

Today, some of them are partnering with us as clients; the others, the truly crazy ones (that’s for you, SJ) now join us fulltime on the third floor of a really charming building that made it through the ’06 quake without a scratch. So it should be able to handle an advertising agency.

Below are profiles of our terrific team. Parts are true, even.