Project Fruitcake

CAN TASTE BUDS BE REBRANDED?
WE WANTED TO FIND OUT.

Life is hard. Last year’s fruitcake is harder.

Recently, we had this idea: could we convince unsuspecting California foodies to think differently about fruitcake?

And you thought real ad campaigns were difficult.  

So we created a series of ads almost as unusual as the food—can we call it a food?—itself.

Then, we videotaped everything.  Because, you know, tis’ the season for sharing.

I see the dirty side of it, and I’m more intrigued by that.
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The frosting actually speaks to me on this one…
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It’s like ‘aww’ that one’s never going to get bought. I should probably buy it.
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I feel like I’m going to see a million memes with Drake and fruitcake after this. Like the Internet is going to run with it.
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It puts fruitcake in a different light. Plus, sex sells.
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The sequel for ‘50 Shades of Grey’ is coming out soon, so maybe you can partner with them.
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Happy holidays
School of Thought

Water cooler, yes. Water cooler BS, no.

Smart. Selfless. Genuine. And everyone has your back.