WE WANTED TO FIND OUT.
Life is hard. Last year’s fruitcake is harder.
Recently, we had this idea: could we convince unsuspecting California foodies to think differently about fruitcake?
And you thought real ad campaigns were difficult.
So we created a series of ads almost as unusual as the food—can we call it a food?—itself.
Then, we videotaped everything. Because, you know, tis’ the season for sharing.
Water cooler, yes. Water cooler BS, no.
Smart. Selfless. Genuine. And everyone has your back.