Bridge Bank

Projects: Atlanta & San Franciso Openings

Moving to a new town is hard, even for a brand.

Bridge Bank was in a bind: In two weeks, they were about to open their first branch in Atlanta. Oh, and the brand’s look and feel needed a refresh. A tight deadline, but these bankers are terrific partners, and we rallied the troops to make it happen.

In just two weeks we crafted a campaign that repositioned the brand as “The Entrepreneur’s Bank,” and created a look and voice that resonated with local entrepreneurs.

Next up, it was a short walk, literally and creatively, to launch their flagship branch in downtown San Francisco, an event so successful that at its conclusion we were awarded AOR status. Bridge Bank is Exhibit A of the School of Thought philosophy: With real partnership, anything is possible.

 

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