Project: Brand Campaign
Americans love to vacation. The problem is, they rarely do.
How does an Australian company known for adventure travel get more Americans to vacation more—and in new, exciting ways?
Our research revealed that American audiences want to travel more, but feel constrained by a culture that limits vacation time, as well as by the perception that they can’t afford true adventure. We positioned Intrepid as a brand on a mission: Give Americans more time off. Our integrated campaign showed how Intrepid’s small group travel makes it possible to fully experience all that a country has to offer, and at an affordable price.