Project: Not Another Corporate Video
MedeAnalytics was looking for a healthcare story that cut through the clutter. We had just the cure.
MedeAnalytics uses data and analytics to help make people healthier. So employees and employers both win. We just had to frame that story in a way that broke through the HR clutter.
Rather boring screen grabs and endless narratives were everywhere. We took a different tack: charm.
Using original animation, we created a video so distinctive in this category that employers–and employees–had to sit up and take notice.
In the end, we not only solved a product story, we instilled a new brand voice. And helped our client see themselves in a new light: more than a software company. A health advocate.