Healthcare is hard.
Tell us something we don’t know, you’re probably saying.
What we’re also trying to say is that healthcare advertising is hard. The stream of smiling patients and doctors, all shaking hands and high-fiving, is enough to land you in the hospital with Stock Photo Syndrome.
When we landed the Montage Health account last year, we were pleasantly shocked to learn they were sick of those cliches, too. Could we do something different? Even laugh-out-loud funny?
We filmed across the stunning landscape of Monterey County for roughly eight days, trying to capture scenes of what it might look like if an entire county decided to become radically healthier.
It was meant to be like the macro version of Couch to 5K—just way more entertaining and laughable, which we shouldn’t have to remind you is also good for one’s health.
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