Healthcare is hard.
Tell us something we don’t know, you’re probably saying. No, we meant, healthcare advertising is hard. Smiling patients and smiling doctors, all shaking hands and high fiving. It’s enough to land you in the hospital with stock photo syndrome. When we landed the Montage Health account last year, we were pleasantly shocked to learn that they were sick of the cliches, too. Could we do something different, they asked? Even laugh-out-loud funny? Could we.
We filmed in Monterey County for roughly eight days, trying to capture what might happen if the entire county decided to get healthy. Sort of the macro version of Couch to 5K. Lots of fun and lots of laughter. Which, we don’t have to remind you, is good for one’s health.
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