Project: Agency of Record
The agency is committed to us, absolutely. We’re not a huge account, but the ability of the media team to extend our dollars—and reach—and bring new opportunities…has been very beneficial to us.
As for the creative, they always go above and beyond.
—Andy Chapman, CMO North Lake Tahoe CVB
North Lake Tahoe is incredible—and taken for granted. We set out to change that, with innovative campaigns that put the lake second. For winter, our messaging was: You nose-to-the-grindstone types need balance (and this is the place to get it). Meanwhile, in summer, San Franciscans toughing out the infamous fog were told to Get a Real Summer.
Additionally, we developed a new brand and content strategy, brought to life on the entirely new GoTahoeNorth.com site (which we also designed). Bounce rates dropped from 56% to 26%, and the average time on site more than doubled.
The campaigns were arresting, and loved by Bay Area natives (well, outside of City Hall). More importantly, the ads worked, as hotel sales rose by 30%.