View through a glass door into an office with a brick wall, desk, chair, and the words 'GOOD STARTS HERE>' overlayed.Office hallway with boards displaying pinned papers and the text 'GOOD STARTS HERE' overlaid.
Large green banner on a curved glass building reads: In one year, your home's gas appliances produce enough toxic pollution to fill this building. The Switch Is On with a yellow California outline and TheSwitchIsOn.org.Large green banner on a building reads: In one year, your home's gas appliances produce enough toxic pollution to fill this building. The Switch Is On logo is shown with a map of California.
Billboard with purple background and yellow wind turbine graphic says: 'Look up. If the sky is blue, we're doing our job well. 100% clean energy. We're bringing it, Ventura.' CPA Clean Power Alliance logo below.Man in blue shirt and khaki pants looking up at a purple billboard about 100% clean energy from Clean Power Alliance on a brick wall outdoors.
Billboard with text: When the last of the polar ice cap is in your margarita, you’ll get it, with Sungevity logo and slogan Use your power for good.Bus stop poster with blue background reading, 'When the last of the polar ice cap is in your margarita, you'll get it. Use your power for good. Sungevity logo.'
Aerial view of a baseball field with the text 'This team is electric' over the green outfield and the San Diego Padres logo visible in the grass.Aerial view of a baseball field with the San Diego Padres logo in the grass and the text 'This team is electric' over the field.
Four diverse students walking on a university campus with text saying, 'You got a "Yes" from Admissions. You can learn to compost,' and a Stanford University logo with website YouGotThis.edu.Two smiling students on a campus background with text: 'You got a "Yes" from Admissions. You can learn to compost.' and website YouGotThis.edu, alongside the Stanford University logo.
Person holding a smartphone displaying a dating app with a profile named Rudy, showing an image of an old rusty boiler.Hand holding a phone displaying a dating app called hotter, showing a profile of a rusty cylindrical machine named Rudy 45 with action buttons below.
Large stacked recycled cardboard boxes displayed outdoors with eco-friendly messages about waste reduction and coffee cup reuse, palm trees, and a clock tower in the background during sunset.Outdoor pop-up display made of stacked recycled cardboard boxes with recycling and environmental messages under a clear blue sky near a clock tower and palm trees.
Green street banner on a pole with text saying I like gray bins and I cannot lie, and a note reading Give a scrap, Palm Springs! with the website giveascrap.com.

SOMEBODY SAID,
IT'S NOT CLEAR WHAT YOU DO.

We’ve been one of the top creative firms in sustainability for more than a decade, combining behavioral science and creativity to inspire people to action. (One of our clients tells us that we are a year ahead of anyone else, in fact.) We’ve helped dozens of cities, utilities, and other ambitious sustainability leaders create the most successful campaigns of their careers

Smart. Genuine.
Talented. Pick three.

We started as a creative boutique in 2009. Now that’s timing. Soon, we were killing ourselves with our first big client, while the media agency was recycling last year's plan.

So we asked the client to let us handle the media, too, and they did.  

We kept growing, and adding services. Today, we can do just about anything: Media planning and buying. Video production. Content and sites. Branding. Stunts and activations.

What does this all mean, for you? Effective, efficient work. And, dare we say, more than a little accountability.

100
%
Client Goals We've Met
500
MM
Organic shares of our work (est)
14
Longest client, in years.
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Our Work

Very few people are passionate about clean energy or sustainability.  And nobody gets out of bed to look at advertising.  But a Stanford PhD in behavioral science recently told us that she'd never seen more effective campaign work.

Getting Attention. Making the issues accessible. And then driving action. This is what we do, at School of Thought.

Switch Is On
Digital
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SFE
Campaigns
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SVCE
Content & Video
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CPA
Campaigns
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Red Bull
Content & Video
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Cisco
Activations
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View All Work

Let's do the best work of our careers together.

What Our Clients Think.

“They are a year ahead of anyone else when it comes to electrification…“

— Kiristi Wilkins. Senior Director, PG&E. (10 year client)
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“You never get the B-team and they are never Yes Men.“

— Matt Curtis. CMO, Milliman.  (14 year client)
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“School of Thought helped us build consensus across a diverse coalition, and has worked tirelessly to create positive change in California. School of Thought’s work is exceptional. Clients can expect a responsive, creative partner that goes the extra mile.“

— Panama Bartholomy. Executive Director, Building Decarbonization Coalition
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"You and your team should be very proud of the excellent work done.  In my 30 years at this gig, I can honestly say your agency’s work is among the best I’ve ever seen."

— Kate Kelly. Director of  Marketing, Sonoma Clean Power
Man wearing glasses pointing at video editing software on a desktop computer screen beside a second monitor showing a CureSeq and Cancer webpage.

"I have truly enjoyed working with School of Thought on our  ad campaigns. They have a never-ending supply of creative approaches to address complex topics that educate and inform our audience."

— Pam Leonard. Deputy Director of Marketing and Communications, SVCE
Two men in an office with exposed brick walls; one wearing a white hat reclines in a chair with feet on a black filing cabinet, the other sits at a desk with a computer.

"SOT is scrappy and nimble— you expect that from a small shop. What’s perhaps surprising is the caliber of their brand strategy and creative. Fortune 50 on down, these guys will deliver."

— Shannon Riordan. VP of Brand, iShares.
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Creative. Media. Strategy. Content. Branding.
Let’s make something amazing
Contact
admissions@schoolofthought.com
[415] 433-4033
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