While many of us think that cars are the main culprit of pollution and climate change, the reality is that homes and buildings cause nearly a third of the problem.
We were hired to teach Californians that switching to electric will improve air quality, lower energy costs and reduce your carbon footprint—all while modernizing your house.
In 2020, following a year of research and planning, we rolled out the campaign statewide, in six languages.
Video we shot, used in social, TV and digital units.
We created nearly 400 digital units in six languages for the statewide launch.