Over the course of our eleven-year relationship, we’ve given Milliman a brand, the best performing banners in business, and even a vision.
Milliman was the billion-dollar consulting company you had never heard of. Their exceptional consultants have been transforming business with math and statistics for decades.
Our Milliman display campaigns—rich media, mobile, pre-roll, in-app—have repeatedly been #1 in the business category. In fact, in 2015, our ads were the second most effective campaign by our ad-serving partner—in all categories.
Eleven years ago, we began telling their story with short documentaries and dramatic ads. Internally, the campaign has led to a cultural shift within the typically modest firm. Outside, competitors and C-level audiences are sitting up and taking note—and hearing footsteps.
We’ve also produced content on dozens of topics, ranging from self-driving cars and microinsurance, to business transformation and interviews with the real life heroes behind Michael Lewis’ The Big Short.
Internally, our campaign has galvanized the firm, inspiring them to adopt our tagline as part of their brand positioning. It now reflects their innovation quite perfectly.
It takes vision, indeed.