Too often, we go through life concerned with whether or not we’re being authentic. We spend an inordinate amount of time concerned with the public perception of ourselves and our brand. If anything, authenticity takes some of the weight off that worrisome burden. If we can be ourselves, we’ll naturally get to a place where we worry just a little less.
Read More
If people desperately want that rainbow-trimmed designer jacket, it’ll be flying off of the shelves, regardless of whether or not proceeds are going to the right places. But circumventing your audience’s values is a short-term play for short-term profit. If you want loyalty, you have to earn it with more than slapping a rainbow on your logo.
Read More