Podcast: Effective Communication is Always Sustainable

Your Instincts Are Wrong: Leading Through the Crisis

Reading all the news and predictions—20% unemployment, millions dead, endless quarantine—how could one not think that now is the time to panic?

News, Leadership, FinancialTom GearyMarch 24, 2020business, consultant, email, profess, Clouseau, family, Pink Panther, coronavirus, panic, unemployment, China, Trump, politics, business advice, marketing, agency, failure, success, pandemic, crisis, communication, financial, financial crash, leadership, thought, thought leadershipComment

Where Science and Art Meet

In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?

Culture, AdvertisingAshley VillarrealMarch 5, 2020marketing, art, cooking, cake, cookies, recipe, entrepreneurship, data, business, degree, pie, directions, how to, science, arts, creativity, creative, advertising, success, TED, difference, campaign, audience, awareness, diversity, brandingComment

Finding Objectivity to Make You Great Again

While we probably won’t go into all the reasons why clients end up hiring you, we will talk at length about one of the reasons they do. It’s a particularly critical idea to keep in mind no matter what industry you work in. That reason is objectivity.

Culture, DiversityAshley VillarrealSeptember 27, 2019diversity, culture, marketing, advertising, perspective, advice, education, tips, business, entrepreneurship, help with businessComment

Making Them Care in B2B

This past week, Tom Geary, Executive Creative Director and Founder of School of Thought, spoke in a podcast interview with Sweet Fish Media about building a better B2B marketing landscape.

Advertising, Culture, NewsAshley VillarrealMarch 27, 2019Sweet Fish Media, School, Thought, podcast, director, creative, Tom, Geary, week, speak, interview, B2B, marketing, landscape, advertising, company, small, business, Adobe, agency, Nike, brand, human, emotion, safe, idea, build, founder, different, unique, B2C, partner, client, San Francisco, Bay Area, believe, careComment

Too Small to Be Comfortable

Would you rather work with a team that’s willing to travel a few miles to put in some face time with you and your colleagues, or one you have trouble getting on the phone because they have too many projects going on simultaneously?

Advertising, Culture, Diversity, LeadershipAshley VillarrealJanuary 16, 2019hustle, entrepreneurship, business, company, help with business, agency, marketing, health marketing, awards for marketing, small, brand, branding, research, underdog, risk, bett, better, top, advice, AdAge, survival, happy, work, San Francisco, Bay agencyComment

Pick Up The Phone

On average, email takes up roughly 23 percent of an employees workday. For every email they receive, it takes them about 16 minutes to refocus after receiving an email. That's while already receiving an average of 304 weekly business emails.

Culture, AdvertisingMike OsgoodJune 18, 2018account, agency, average, best, bond, business, cell, client, computer, connection, contact, creative, desk, email, employee, engagement, feedback, future, media, meeting, mission, office, opinion, partner, phone, project, relationship, school, small, speaking, strategy, talk, team, thought, top, weekly

Oh, do we have thoughts