Advertising has always been a series of ups and downs. Most people are trying to get something out and it’s just not coming out right. About 3% of the population is trying to make some point that’s being lost on the rest of us.
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Our ability to be selective in our shopping experiences has increased dramatically since the heyday of household TV advertising. There are almost too many products to choose from now. It’s become so much more difficult to decide what we want, versus what we need.
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It’s no secret that each year, dozens of brands from all over the world descend upon the Super Bowl to air their latest and greatest commercial. While some take the high road during the evening to speak out on social issues, others forge a less flattering path by attacking their competition.
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