In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?
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No matter which job sector you work in, you’ll benefit from adopting a knack for listening. If you deal with other humans, you will need to be able to build relationships with them—and relationships are built upon good communication.
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