If people desperately want that rainbow-trimmed designer jacket, it’ll be flying off of the shelves, regardless of whether or not proceeds are going to the right places. But circumventing your audience’s values is a short-term play for short-term profit. If you want loyalty, you have to earn it with more than slapping a rainbow on your logo.
Read More
We need to do a better job at bringing empathy back. We’ve all seen an ad, or fifty, “thanking our essential workers,” but can you remember who was behind the last one you saw? The last five?
Read More