In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?
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While we probably won’t go into all the reasons why clients end up hiring you, we will talk at length about one of the reasons they do. It’s a particularly critical idea to keep in mind no matter what industry you work in. That reason is objectivity.
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Would you rather work with a team that’s willing to travel a few miles to put in some face time with you and your colleagues, or one you have trouble getting on the phone because they have too many projects going on simultaneously?
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