We need to do a better job at bringing empathy back. We’ve all seen an ad, or fifty, “thanking our essential workers,” but can you remember who was behind the last one you saw? The last five?
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In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?
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We were ecstatic when the Association of National Advertisers decided to feature our recent campaign for Montage Health, in Monterey, CA, as part of their article.
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