Storytelling is the Heart of Advertising

Culture, AdvertisingWill GearySeptember 28, 2021story, marketing, advertising, branding, audience, success, audience reach, data, persuasive writing, small business, technology, growth mindsetComment

Where Science and Art Meet

In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?

Culture, AdvertisingAshley VillarrealMarch 5, 2020marketing, art, cooking, cake, cookies, recipe, entrepreneurship, data, business, degree, pie, directions, how to, science, arts, creativity, creative, advertising, success, TED, difference, campaign, audience, awareness, diversity, brandingComment

Empowering Black Actuaries

At School of Thought, we feel a major part of any company is to offer up fresh perspectives that help their business stay progressive and effectual in our modern society. Bringing on staff with varied personal histories and atypical viewpoints will only further help to stay relevant and prosperous going forward.

CultureAshley VillarrealJune 6, 2018academic, access, African American, association, background, best, black, boot camp, candidates, career, connect, data, database, different, diversity, education, employee, equality, field, growth, healthcare, hunt, IABA, inclusion, industry, insurance, international, job, learning, management, Milliman, mind, money, network, now, opportunity, policy, program, public, race, report, resume, risk, school, search, social, software, speaking, statistics, study, top, union, workplace, workshop

For a Stronger Brand, Find a "Black Hat"

As I sit here typing this, Mark Zuckerberg is mea-culping live on CNN about Facebook’s privacy breaches. In parallel, our good friends (forgive the sarcasm) in Russia are endorsing their candidates for the 2018 U.S. elections. Not to mention, the credit reporting agency Equifax has—well, the kimono isn’t just open, it’s gone.

Oh, do we have thoughts