Ensuring Insurance Covers Risk

Leadership, Culture, FinancialAshley VillarrealNovember 8, 2023insurance, climate change, fire, wildfire, natural disaster, drought, California, West Coast, natural environment, Fire in Paradise, documentary, town rebuild, city destroyed, rebuildingComment

MTV Cribs: Montage Health

We knew Cribs viewers would be impressed we were there working on a campaign to promote healthier habits throughout Monterey County. They’d also be psyched to find our fridge teeming with zero calorie beverages, probiotic yogurt, and a very much still-functioning Brita filtration system.

CultureAshley VillarrealMarch 20, 2018actor, agency, Airbnb, apartment, beach, behind, best, California, camera, celebrity, client, comedy, county, cribs, documentary, donut, episode, film, funny, good, health, home, hospital, host, la croix, marketing, montage, monterey, MTV, popular, promote, rental, scenes, series, service, shooting, vacation, video, Vrbo, work

Right place. Right time. Wrong decision?

There are few times in life when you have the opportunity to experience terrible decisions in history as they unfold around you.

NewsConor HaganJune 23, 2016ad, advertising, agency, Bay Area, best, brand, branding, Brexit, citizen, content, creative, culture, documentary, good, Hagen, history, innovate, local, London, marketing, nearby, passion, San Francisco, top, unique, video

Debate Club is Back In Session

If you missed the first ever Debate Club, featuring TED speaker, and passionate Business Romantic Tim Leberecht, it was an invigorating … debate, about how we can all make work more meaningful—even magical.

CultureTom GearyOctober 2, 2015ad, advertising, angle, Bay Area, best, business, city, content, creative, debate, documentary, event, full, good, Jenny, local, Makespace, marketing, meaning, Pacific Avenue, RSVP, San Francisco, size, small, TED, tickets, top, unique, video, work, workspace, writer

Coffee With a Purpose

San Franciscans love their coffee. We’re willing to wait in lines 20 people deep. We’ll wait 15 minutes for our (painfully slow) pour-over. We care about how our coffee beans are sourced, roasted and sold. We likely know our baristas by name, and paying $6 for a cup of joe is completely justifiable.

CultureTom GearyJuly 21, 2015#, ad, advertising, advocate, agency, alternative, Bay Area, best, city, clean, coffee, compost, content, creative, cup, department, distinct, documentary, eco, energy, environment, guerilla, Instagram, local, marketing, media, mugs, organic, passion, recycle, reusable, San Francisco, school of thought, SFE, social, top, Twitter, unique, United States, video, waste, writing

Turns Out You Can Buy Love

Recently School of Thought conducted a test of what is unquestionably the easiest way to get Twitter followers. Simply buy them.

Advertising, CultureTom GearyFebruary 28, 2014ad, advertising, age, agency, Bay Area, best, business, buy, campaign, coverage, documentary, easy, followers, growth, local, marketing, professional, San Francisco, scale, sell, social, tech, top, Twitter, web

Wine Disruptors

Making US wines an appealing choice to Millennials, people who live, breathe and drink a variety of brands, is perhaps the biggest change that the industry will experience. Finding meaningful ways for brands to stand out and connect with their audience will be a core ingredient for success.

CultureRachel NewellApril 1, 2013advertising, agency, Americans, audience, Bay Area, branding, business, California, company, consumers, content, coverage, creative, documentary, ForageSF, generation, growth, industry, local, love, marketing, Millennial, news, professional, San Francisco, scale, school of thought, small, social, strategy, tech, top best, unique, video, wine, young

Oh, do we have thoughts