In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?
Read MoreIf you missed the first ever Debate Club, featuring TED speaker, and passionate Business Romantic Tim Leberecht, it was an invigorating … debate, about how we can all make work more meaningful—even magical.
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