Advertising has always been a series of ups and downs. Most people are trying to get something out and it’s just not coming out right. About 3% of the population is trying to make some point that’s being lost on the rest of us.
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Our ability to be selective in our shopping experiences has increased dramatically since the heyday of household TV advertising. There are almost too many products to choose from now. It’s become so much more difficult to decide what we want, versus what we need.
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While we probably won’t go into all the reasons why clients end up hiring you, we will talk at length about one of the reasons they do. It’s a particularly critical idea to keep in mind no matter what industry you work in. That reason is objectivity.
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Eisman has become somewhat of a legend for betting against the US housing market before the mortgage crisis happened back in 2008. Our agency filmed a short video about him back in 2015 to hear more about how he came about his predictions—and why nobody was paying attention.
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The Healthcare Advertising Awards are probably the oldest and most largely recognized healthcare advertising awards competition. Over 4,000 entries were received this year, and we were a Silver Winner (“Healthiest County in California” Television Advertising Single Spot) for our work on Montage Health!
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We made a short video a while back that followed a socially-conscious program that NFL defensive tackle, Dontari Poe, created alongside DailyPay, a financial solutions company. Their mission is to reduce employee turnover by allowing employees to control how and when they're paid.
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Last Tuesday, Berkeley passed a ban on natural gas in new construction homes across the city. This makes Berkeley the first city in the nation to take this kind of measure against the implementation of gas lines and infrastructure in many new East Bay homes.
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