Posts tagged market

The Measurement Myth: Humanizing Social Impact

In advertising, creativity is measured to “ensure” the right message hits the right audience. Many times this analysis paralysis is the quickest way to hinder creative expression and innovation.

Diversity, AdvertisingRachel NewellMarch 17, 2013agency, audience, awareness, Bay Area, best, business, campaign, company, connection, difference, ethnography, evaluation, growth, human, impact, initiative, Jack London, market, media, message, myth, potential, product, professional, research, results, San Francisco, scale, small, social, study, top

The census should be this interesting (Hmmmm).

Trade shows are a fact of life. I can’t count the number I’ve attended. No matter the industry, it seems like a virtual certainty that booth traffic is never quite as high as anybody would like.

Advertising, CultureTom GearyJanuary 14, 2012active, arts, attendees, Black Swan, business, campaign, communication, contact, coverage, documentary, economist, engagement, exhibit, growth, hurricane, industry, information, local, market, marketing, press, professional, San Francisco, scale, school of thought, solution, sponsorship, thought, video

Oh, do we have thoughts