Posts tagged difference

Where Science and Art Meet

In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?

Culture, AdvertisingAshley VillarrealMarch 5, 2020marketing, art, cooking, cake, cookies, recipe, entrepreneurship, data, business, degree, pie, directions, how to, science, arts, creativity, creative, advertising, success, TED, difference, campaign, audience, awareness, diversity, brandingComment

The Measurement Myth: Humanizing Social Impact

In advertising, creativity is measured to “ensure” the right message hits the right audience. Many times this analysis paralysis is the quickest way to hinder creative expression and innovation.

Diversity, AdvertisingRachel NewellMarch 17, 2013agency, audience, awareness, Bay Area, best, business, campaign, company, connection, difference, ethnography, evaluation, growth, human, impact, initiative, Jack London, market, media, message, myth, potential, product, professional, research, results, San Francisco, scale, small, social, study, top

Oh, do we have thoughts