Where Science and Art Meet

In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?

Culture, AdvertisingAshley VillarrealMarch 5, 2020marketing, art, cooking, cake, cookies, recipe, entrepreneurship, data, business, degree, pie, directions, how to, science, arts, creativity, creative, advertising, success, TED, difference, campaign, audience, awareness, diversity, brandingComment

Get Me 30 Rock!

There’s a lot of bad advertising out there. But I was blessed to be able to find my pick for the worst ad for all of 2011 right across the street from our offices. What good fortune!

Advertising, CultureTom GearyFebruary 19, 201230 Rock, advertising, agency, arts, Bay Area, best, board, business, channel, charity, comedy, coverage, documentary, evening, experience, film, funded, funny, good, growth, industry, local, marketing, news, note, professional, San Francisco, school of thought, sciences, series, show, skills, small, tech, Tina Fey, top, watch

The census should be this interesting (Hmmmm).

Trade shows are a fact of life. I can’t count the number I’ve attended. No matter the industry, it seems like a virtual certainty that booth traffic is never quite as high as anybody would like.

Oh, do we have thoughts