We need to do a better job at bringing empathy back. We’ve all seen an ad, or fifty, “thanking our essential workers,” but can you remember who was behind the last one you saw? The last five?
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Reading all the news and predictions—20% unemployment, millions dead, endless quarantine—how could one not think that now is the time to panic?
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In marketing (as in baking) there’s always some tried-and-tested recipe that people say works. It comes with the kind of directions that seem too easy to mess up. When it comes down to it, marketing is based on science, but it’s still pretty easy to screw up. Why is that?
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No matter which job sector you work in, you’ll benefit from adopting a knack for listening. If you deal with other humans, you will need to be able to build relationships with them—and relationships are built upon good communication.
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